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Nov 21, 2024
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2020-21 NSU Graduate Catalog [Archived Catalog]
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PMBA 5363 - Domestic and Global Marketing Management
Description: This course will assist students in developing a marketing plan in an increasingly global economy and uncertain environment. The course will use cases to assist students in applying marketing tolls in making decisions.
Credit Hours: 3
Prerequisite: Approved undergraduate marketing course or MBA 5023 Foundations II: Marketing and Economics.
Note: Topics will include marketing strategic planning, buyer behavior, marketing mix, and marketing analysis.
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