Mar 02, 2024  
2021-22 NSU Undergraduate Catalog 
    
2021-22 NSU Undergraduate Catalog [Archived Catalog]

COMM 3403 - Persuasion


Description: The study of attitude and/or behavioral attitudes and the application of verbal tools designed to enhance that change. The course includes discussions of classical persuasion, theories of attitude change, and interpersonal compliance gaining strategies; and opportunities to apply persuasive strategies to a variety of contexts (e.g., advertising and sales).

Credit Hours: 3
LAS Course: Yes