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Nov 08, 2024
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2021-22 NSU Undergraduate Catalog [Archived Catalog]
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IBUS 4343 - International Marketing
Description: Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Cross-listed: MKT 4343.
Note: Credit cannot be earned in both IBUS 4343 and MKT 4343.
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