Feb 04, 2023  
2021-22 NSU Undergraduate Catalog 
    
2021-22 NSU Undergraduate Catalog [Archived Catalog]

MKT 3213 - Principles of Marketing


Description: An overview of marketing’s role within society and within an organization. Surveys consumer behavior, market research, pricing, promotion, product issues, distribution, marketing management, marketing ethics and global marketing.

Credit Hours: 3