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Aug 31, 2024
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2021-22 NSU Undergraduate Catalog [Archived Catalog]
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MKT 4353 - Marketing Logistics Description: Planning, implementing, and controlling marketing systems for the flow of materials and final goods from points of origin to points of use to meet customer requirements at a profit. Involves coordinating the activities of suppliers, purchasing agents, manufacturers, transportation modes, marketers, channel, members, and customers in domestic and international markets.
Credit Hours: 3 Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C. Cross-listed: SCM 4353. Note: Credit cannot be earned in both SCM 4353 and MKT 4353.
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