May 18, 2022  
2021-22 NSU Undergraduate Catalog 
    
2021-22 NSU Undergraduate Catalog

PSYC 4523 - Psychological Consumer Behavior


Description: The study of the psychological aspects of consumer beliefs and behavior, including the importance and effects of mass media. Emphasis will be placed on communication techniques for effecting change in individual cognition, and the corresponding influence on society at large.

Credit Hours: 3
Prerequisite: PSYC 1113 Intro to Psychology or instructor permission.
LAS Course: Yes