May 18, 2024  
2021-22 NSU Undergraduate Catalog 
2021-22 NSU Undergraduate Catalog [Archived Catalog]

M S 4843 - Research for Communication

Description: Basic quantitative and qualitative research methods used in advertising, journalism, and public relations. Focus on research of audience behavior patterns, media buying and planning, advertising testing techniques, polling and focus group techniques.

Credit Hours: 3