Jan 28, 2023  
2021-22 NSU Undergraduate Catalog 
    
2021-22 NSU Undergraduate Catalog [Archived Catalog]

M S 4843 - Research for Communication


Description: Basic quantitative and qualitative research methods used in advertising, journalism, and public relations. Focus on research of audience behavior patterns, media buying and planning, advertising testing techniques, polling and focus group techniques.

Credit Hours: 3