Jan 29, 2023  
2021-22 NSU Undergraduate Catalog 
    
2021-22 NSU Undergraduate Catalog [Archived Catalog]

MKT 3263 - Introduction to Digital Media Marketing


Description: Students gain an understanding of harnessing digital media tools for marketing purposes with an emphasis on social media platforms.  Students learn theoretical differences between social media platforms and traditional marketing tools and examine the relevance and importance of social media platforms in contemporary marketing environments.

Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.