Jul 06, 2022  
2021-22 NSU Graduate Catalog 
    
2021-22 NSU Graduate Catalog

PMBA 5363 - Domestic and Global Marketing Management


CIP Code: 521401
Description: Students will develop the skills to create a marketing plan in an increasingly global economy and uncertain environment.  Students will analyze case studies to master the application of marketing tools for business decision support.

Credit Hours: 3
Lecture contact hours per week: 3