Jul 23, 2024  
2021-22 NSU Graduate Catalog 
2021-22 NSU Graduate Catalog [Archived Catalog]

PMBA 5363 - Domestic and Global Marketing Management

CIP Code: 521401
Description: Students will develop the skills to create a marketing plan in an increasingly global economy and uncertain environment.  Students will analyze case studies to master the application of marketing tools for business decision support.

Credit Hours: 3
Lecture contact hours per week: 3