ART 3273 - Identity Systems

CIP Code: 500701
Description: Advanced problems in the design process and concept development of corporate identity, collateral design and branding theories. Course also surveys case studies of major brand developments and failures.

Credit Hours: 3
Lab / Studio contact hours per week: 6
Prerequisite: ART 3353 Typography and ART 3853 Publication Design with a minimum grade of C.
LAS Course: Yes