MKT 4423 - Buyer Behavior

CIP Code: 190203
Description: Students apply and synthesize concepts, principles and theories from the social sciences to understand how consumers and businesses acquire, consume, and dispose of goods and services. Students evaluate buyer consumption behavior as related to emergent digital media technology. Issues of ethics and global marketing are considered.

Credit Hours: 3
Lecture contact hours per week: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
LAS Course: Yes