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Dec 22, 2024
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2022-23 NSU Undergraduate Catalog [Archived Catalog]
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MKT 4103 - Marketing Measurement
CIP Code: 521401
Description: Students learn contemporary analytical tools and models used in marketing decision making. Students will integrate marketing measurement and reporting, marketing pricing, demand and segmentation analysis, and optimization of promotion strategies.
Credit Hours: 3
Lecture contact hours per week: 3
Prerequisite: MKT 3213 Principles of Marketing and BADM 3933 Business Statistics, both with a minimum grade of C.
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