MKT 4663 - Retail Marketing Strategy

Description: Students explore current issues, analyze retailing case studies, and make presentations. Focus is placed on key concepts for success in the competitive international market place with special emphasis on service quality and leadership. Guest lecturers, tour(s) of major retailer(s) and market centers will facilitate an insider’s view of the challenge and opportunities in the dynamic world of retailing.

Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing and MKT 3663 Retail Management with a minimum grade of C.