MGMT 3323 - Creativity, Innovation, & Opportunity

CIP Code: 520701
Description: Students investigate concepts related to two areas: 1. creativity and innovation; and 2. opportunity identification and assessment. Students use creativity and innovation skills to identify and evaluate opportunities in a new or existing business. Students consider environmental factors, market factors, competitive factors, and customer needs to identify and assess opportunities.

Credit Hours: 3
Lecture contact hours per week: 3