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Nov 11, 2024
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2022-23 NSU Undergraduate Catalog [Archived Catalog]
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MKT 5103 - Marketing Analytics CIP Code: 521401 Description: Students apply analytical techniques in traditional, digital, scanner, and other data environments to meet marketing challenges, using probability models and diagnostic, descriptive, predictive and prescriptive models, with scenario planning for digital and social media.
Credit Hours: 3 Lecture contact hours per week: 3 Prerequisite: MBA 5123 - Analysis for Business Decision Making Restrictions: Must be admitted to the Accelerated Bachelor’s to Master’s Degree Program. Credit may not be earned toward the bachelor’s degree for both MKT 4103 Marketing Measurement and MKT 5103 Marketing Analytics. Note: UC
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