Nov 14, 2024  
2022-23 NSU Undergraduate Catalog 
    
2022-23 NSU Undergraduate Catalog [Archived Catalog]

MKT 5543 - Applications in Digital Marketing


CIP Code: 090702
Description: Students design social media and digital marketing campaigns, with a focus on learning contemporary tools and techniques. Students learn search engine optimization, search engine management, social media and content marketing, web development through a mix of lectures, online self-learning, and projects. Students develop a comprehensive social media marketing plan and prepare for industry recognized social marketing certifications.

Credit Hours: 3
Lecture contact hours per week: 3
Restrictions: Must be admitted to the Accelerated Bachelor’s to Master’s Degree Program. Credit may not be earned toward the bachelor’s degree for both MKT 4263 Digital Media Marketing and MKT 5543 Applications in Digital Marketing.
Note: GC.