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Dec 13, 2025
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2022-23 NSU Undergraduate Catalog [Archived Catalog]
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MKT 5623 - Experiential Buyer Behavior
CIP Code: 521401
Description: Students practice using the concepts, principles and theories which are rooted in the social sciences in making marketing decisions for firms. These include ideas on how consumers and businesses acquire, consume, and dispose of goods and services.
Credit Hours: 3
Lecture contact hours per week: 3
Restrictions: Must be admitted to the Accelerated Bachelor’s to Master’s Degree Program. Credit may not be earned toward the bachelor’s degree for both MKT 4423 Buyer Behavior and MKT 5623 Experiential Buyer Behavior.
Note: GC.
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