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Sep 27, 2024
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2009-10 NSU Graduate Catalog [Archived Catalog]
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MBA 5333 - Marketing Strategy3 Hours. Introduces fundamental concepts in formulating domestic and
international marketing strategies. Emphasis will be placed on
identification and evaluation of marketing opportunities, issues
relating to the marketing mix, and marketing strategy
implementation and organization. Prerequisite: approved undergraduate principles of marketing or MBA 5023 (should be taken in sequence by semester with all lower numbered MBA courses, such as all those listed above, taken concurrently or previously)
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