Jun 15, 2024  
2009-10 NSU Graduate Catalog 
    
2009-10 NSU Graduate Catalog [Archived Catalog]

PMBA 5363 - Domestic and Global Marketing Management

3 Hours. This course will assist students in developing a marketing plan in an increasingly global economy and uncertain environment. The course will use cases to assist students in applying marketing tolls in making decisions. Note: Topics will include marketing strategic planning, buyer behavior, marketing mix, and marketing analysis. Prerequisite: approved undergraduate marketing course or MBA 5023.