Marketing Major B.B.A. - Major Code 1575

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Business Administration General Information

Marketing is the performance of business activities which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives. With a capacity to produce an abundance of goods and services, businesses in the United States have been compelled to study the market in order to be properly able to respond to its demands. Marketing is a relatively new discipline having been developed in the twentieth century with most of its impetus since 1930. The study of marketing incorporates the use of most business subjects (accounting, management, law, etc.) and the behavioral sciences (psychology, sociology, anthropology.)

Business General Education Requirements

A minimum of 49 hours of academic work in general education is required during the freshman and sophomore years. For students transferring with the Associate of Arts degree or Associate of Science degree from a public institution in Oklahoma, all general education requirements will be satisfied with respect to degree requirements. However, some majors may require other specific general education courses as program prerequisites or program requirements. Students should consult advisors and the program’s plan of study for futher information. Students are required to complete general education requirements by the time they have completed 90 semester hours of college work. General Education Requirements

Students seeking Bachelor of Business Administration (BBA) degrees are encouraged to select these courses while completing General Education requirements.

Business Core 42 hours

The following core of courses is required of all business students, except as modified for Hospitality and Tourism Management. See major plan of study on the following pages.

At least 21 of the 42 credits in the BBA core must be earned at NSU.

Marketing Core 12 hours

Electives 12 hours

Business Elective (3000/4000 level) 3 hours
Marketing Electives (3000/4000 level) 9 hours

Note: MKT electives to be selected with guidance from faculty advisor

Minimum Total 66 hours

Policies of the College of Business and Technology

The following policies of the College of Business and Technology apply: Entrance Requirements, Minimum Grade Requirements, Experiential Credit Limitation, Transfer Credit Limitation, English Proficiency, Upper Division Credit, Liberal Arts and Sciences, and Residency.

ENGLISH PROFICIENCY:	English proficiency is a graduation requirement. Components I and II of English proficiency should be met with grades of “C” or better prior to the completion of 60 credit hours.
UPPER DIVISION CREDIT:	Total hours must include at least 40 hours of credit in courses numbered 3000 and above.
LIBERAL ARTS & SCIENCES:	At least 40 semester credit hours are required in the Liberal Arts and Sciences for the BBA and BT degrees and 55 semester credit hours in the Liberal Arts and Sciences for BS degrees. Liberal Arts and Science courses are designated with a “#” after the course title.
RESIDENCY:	At least 18 hours or one-half of the major, whichever is greater, must be taken in residency.