Marketing Major B.B.A.

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Business Administration General Information

Marketing is the performance of business activities which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives. With a capacity to produce an abundance of goods and services, businesses in the United States have been compelled to study the market in order to be properly able to respond to its demands. Marketing is a relatively new discipline having been developed in the twentieth century with most of its impetus since 1930. The study of marketing incorporates the use of most business subjects (accounting, management, law, etc.) and the behavioral sciences (psychology, sociology, anthropology.)

Business Core 39 hours

The following core of courses is required of all business students, except as modified for Hospitality and Tourism Management. See major plan of study on the following pages.

Marketing Core

Electives

Marketing Elective 3000-4000 level 3 hours
Business Elective 3000-4000 level 3 hours

Area of Emphasis 9 hours

(select one):

Promotion and Communication

Electives

Marketing Elective 3000-4000 level

Retailing

Marketing Elective 3000-4000 level

Fashion Marketing

General Marketing

*Marketing Electives 3000-4000 level
*Marketing Electives must be approved by the Department Chair
*A maximum of 3 hours of internship credit can be applied to the emphasis

Minimum Total 63 hours

Liberal Arts and Science Courses

# – Liberal Arts & Sciences Courses

Policies of the College of Business and Technology

The following policies of the College of Business and Technology apply: Entrance Requirements, Minimum Grade Requirements, Experiential Credit Limitation, Transfer Credit Limitation, English Proficiency, Upper Division Credit, Liberal Arts and Sciences, and Residency.

ENGLISH PROFICIENCY:	English proficiency is a graduation requirement. Components I and II of English proficiency should be met with grades of “C” or better prior to the completion of 60 credit hours.
UPPER DIVISION CREDIT:	Total hours must include at least 40 hours of credit in courses numbered 3000 and above.
LIBERAL ARTS & SCIENCES:	At least 40 semester credit hours are required in the Liberal Arts and Sciences.
RESIDENCY:	At least 18 hours or one-half of the major, whichever is greater, must be taken in residency.