Media Studies B.A. *

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OSRHE Program Code: 050
CIP Code: 090401

Major Code: 4453

Option Codes:

4456 - Multimedia
4457 - Public Relations/Advertising

Student Learning Outcomes

Develop an awareness and appreciation of the foundations of the structure, practices, procedures, history, theory and effects of mass media.
Write correctly and clearly for the appropriate media outlet.
Produce news stories for print and/or broadcast, public relations materials, advertising campaigns, or media analyses that are clear, accurate, thorough, and fair.
Gather and critically evaluate information from sources.
Develop an understanding of the history and development of media technologies and processes and the ways in which this history has affected the industry, individuals, and society.
Demonstrate an understanding of current media technologies and their capabilities, limitations and implications from multiple perspectives, including that of producer and consumer.
Demonstrate the ability to think critically, creatively and independently.
Develop an awareness of the diversity of a global society.

Minimum Grade Requirement

Students must earn a grade of C or better in courses used for major credit. Grades lower than a C from NSU or transfer institutions will not apply for major credit.

General Education Requirements

A minimum of 46 hours of academic work in general education is required during the freshman and sophomore years. For students transferring with the Associate of Arts degree or Associate of Science degree from a public institution in Oklahoma, all general education requirements will be satisfied with respect to degree requirements. However, some majors may require other specific general education courses as program prerequisites or program requirements. Students should consult advisors and the program’s plan of study for further information. Students are required to complete general education requirements by the time they have completed 90 semester hours of college work. See General Education Requirements for more information.

Media Studies Core - 33 hours

Select one of the following options:

Multimedia - 12 hours (4456)

Complete 12 hours from the following:

Public Relations/Advertising - 12 hours (4457)

Complete 12 hours from the following:

Major Total - 45 hours

Minor - 18 hours

A minor is required for the Media Studies major.

Accelerated B.A. Media Studies: Public Relations/Advertising to M.A. Public Relations

Note: Please refer to Accelerated Bachelor’s to Master’s Degree Program for complete information concerning the Accelerated Degree Program. Refer to the current Graduate Catalog for master’s degree requirements.

IMPORTANT:

Students admitted to the Accelerated B.A. Media Studies: Public Relations/Advertising to M.A. Public Relations degree program will complete up to 12 hours of graduate level credit to apply toward both the undergraduate and graduate degrees.
Students may not receive credit toward both the undergraduate and the paired graduate-level course. A student completing an undergraduate course and the paired graduate-level course will only receive credit for one course toward the bachelor’s degree.
A minimum grade of C is required for all 5000 level graduate courses.
Students who do not follow the approved degree plan may become ineligible to continue in the accelerated degree program.
Prior to completing the undergraduate degree, if the undergraduate GPA, graduate GPA and/or overall GPA fall below a 3.00, the student becomes ineligible to continue in the ADP.
Students may withdraw from an approved accelerated degree pathway. Graduate credit hours completed prior to the student withdrawing or becoming ineligible to continue in the ADP apply toward the undergraduate degree only.

ADP Paired Courses

M S 4063 - Advanced Advertising	M S 5433 - Applied Strategies of Advertising
M S 4533 - Crisis Communication	M S 5533 - Crisis Communication
M S 4653 - Public Relations and the Media	M S 5453 - Applied Strategies of Public Relations
M S 4683 - Social Media	M S 5683 - Social Media Practice

Additional Degree Information - College of Liberal Arts

In addition to general education and program requirements stated above, additional hours may be needed to satisfy all minimum degree requirements listed below.

English Proficiency: Components I and II of English proficiency should be met with grades of “C” or better prior to the completion of 60 credit hours.
A minimum of 124 hours is required. PE activity is limited to four hours. Prior learning credit (CLEP, Advanced Standing, Military Credit, etc) is limited to 30 hours.
A minimum of 30 hours in residence (from NSU) is required for graduation. PE activity is limited to four hours. Hours in residence exclude zero-level courses and prior learning credit such as CLEP, Advanced Placement, Advanced Standing, Military Credit, etc.
A minimum of 40 hours of 3000/4000 level courses is required for graduation.
A minimum of 60 hours from a 4-year school is required for graduation excluding zero level and PE activity courses.
At least fifty percent of the major requirements must be upper division courses (3000 and 4000 level).
At least 18 hours or fifty percent of the major, whichever is greater, must be satisfactorily completed at NSU.
The minimum number of credit hours required in the Liberal Arts and Sciences varies based on the type of degree. B.A., B.A.Ed., B.F.A. and B.M.E. degrees require at least 80 hours. B.S. and B.S.Ed. degrees require at least 55 hours. B.G.S. and B.S.W. degrees require at least 40 hours. Liberal Arts and Sciences (LAS) courses are identified in catalog course descriptions.

For more information, see Bachelor’s Degree Requirements .