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International Business |
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IBUS 4402 - Honors Research III
Description: Completion of honors thesis, artistic composition or other scholarly activity.
Credit Hours: 2
Prerequisite: IBUS 3402 Honors Research II.
Restrictions: Honors student with senior standing.
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IBUS 4633 - International Economics
Description: A study of contemporary economic theory and applications of international trade, commercial policy, and the open economy. Explores such topics as free trade, the effects of trade restrictions, foreign exchange markets, the balance of payments mechanisms, the international monetary system and monetary and fiscal policies in open economics.
Credit Hours: 3
Prerequisite: ECON 2213 Prin of Microeconomics and ECON 2313 Prin of Macroeconomics with a minimum grade of C.
Cross-listed: ECON 4633.
Note: Credit cannot be earned in both ECON 4633 and IBUS 4633.
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IBUS 4843 - International Business
Description: Develops an understanding of the international business management and cultural environments in which international business exists. Students examine international business practices and learn about unique elements of business in selected nations and diverse cultures.
Credit Hours: 3
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IBUS 4913 - Independent Study
Description: College credit will be given for engaging in various international-related activities that would be acceptable to an IBUS faculty sponsor. Such activities could include participation in the publication of the newspaper/magazine addressing global issues or participation in planning and organizing an international business day/week, or active participation in international/cultural activities in the local area. Maximum of three (3) hours can apply as an International Business Experiential Learning requirement.
Credit Hours: 3
Restrictions: Junior standing or above and Department Chair permission.
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IBUS 4930 - Certification Preparation
CIP Code: 521101
Description: Students prepare for professional certification exams based on specialty disciplines. Students work with coaches who understand the exam and certification process.
Credit Hours: 1-3
Lecture contact hours per week: Lecture: 1-3
Restrictions: Department Chair Permission is required.
Note: This course may be repeated for credit for up to 9 hours.
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IBUS 4953 - Internship
Description: College credit will be given for working at an approved business position related to an international business. The course would consist of applying knowledge that has been attained while working toward a degree. Maximum of three (3) hours can apply as an International Business Experiential Learning requirement.
Credit Hours: 3
Restrictions: Junior standing or above and Department Chair permission.
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IBUS 4983 - Study Abroad
Description: At a minimum, a student must complete a study abroad program, or work abroad, or work with the international division of a domestic company as part of the experiential learning requirement. College credit will be given for a student participating in a wide range of options for studying abroad in countries such as China, Japan, Mexico, and Canada to name a few. Maximum of three (3) hours can apply to the International Business Experiential Learning requirement.
Credit Hours: 3
Restrictions: Junior standing or above and Department Chair permission.
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Japanese |
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JPN 1113 - Elementary Japanese I
Description: A beginning course in understanding, speaking, reading and writing Japanese. Intended for students with no or very minimal experience with oral and written Japanese.
Credit Hours: 3
LAS Course: Yes
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JPN 1123 - Elementary Japanese II
Description: Continued instruction in basic language concepts and conversational skills.
Credit Hours: 3
Prerequisite: JPN 1113 Elementary Japanese I.
LAS Course: Yes
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JPN 2013 - Intermediate Japanese I
Description: Continued instruction in understanding, speaking, reading and writing Japanese. The third in a sequence of related courses.
Credit Hours: 3
Prerequisite: JPN 1123 Elementary Japanese II.
LAS Course: Yes
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JPN 2023 - Intermediate Japanese II
Description: Continued instruction in understanding, speaking, reading and writing Japanese. Fourth in a sequence of related courses.
Credit Hours: 3
Prerequisite: JPN 2013 Intermediate Japanese I or permission of instructor.
LAS Course: Yes
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Latin |
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LAT 1113 - Elementary Latin I
Description: Fundamentals of Latin grammar, vocabulary and translation. Specific
emphases will include conjugation of verbs, tense, parts of speech,
basic grammatical structure, and translation of elementary Latin.
Credit Hours: 3
LAS Course: Yes
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LAT 1123 - Elementary Latin II
Description: Continuing fundamentals of Latin grammar, vocabulary and translation. Emphases will include conjugation of verbs, tense, parts of speech, basic grammatical structure, and translation. Will provide pre-professional students a background in the language which is prominent in the jargon of their intended fields of graduate study.
Credit Hours: 3
Prerequisite: LAT 1113 Elementary Latin I.
LAS Course: Yes
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Liberal Arts Studies |
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LAS 1810 - Liberal Arts Studies
Description: Courses in a variety of liberal arts topics including interdisciplinary studies, specialized instruction that is liberal arts related but does not fit into a particular discipline, specialized language courses, and instruction related to international studies.
Credit Hours: 1-3
Note: Any combination of courses in this series may be repeated with different topics for a maximum of six credit hours.
LAS Course: Yes
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LAS 2810 - Liberal Arts Studies
Description: Courses in a variety of liberal arts topics including interdisciplinary studies, specialized instruction that is liberal arts related but does not fit into a particular discipline, specialized language courses, and instruction related to international studies.
Credit Hours: 1-3
Note: Any combination of courses in this series may be repeated with different topics for a maximum of six credit hours.
LAS Course: Yes
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LAS 3810 - Liberal Arts Studies
Description: Courses in a variety of liberal arts topics including interdisciplinary studies, specialized instruction that is liberal arts related but does not fit into a particular discipline, specialized language courses, and instruction related to international studies.
Credit Hours: 1-3
Note: Any combination of courses in this series may be repeated with different topics for a maximum of six credit hours.
LAS Course: Yes
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LAS 4810 - Liberal Arts Studies
Description: Courses in a variety of liberal arts topics including interdisciplinary studies, specialized instruction that is liberal arts related but does not fit into a particular discipline, specialized language courses, and instruction related to international studies.
Credit Hours: 1-3
Note: Any combination of courses in this series may be repeated with different topics for a maximum of six credit hours.
LAS Course: Yes
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Library Media |
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LIBM 4023 - Materials for Children (Formerly Children’s Literature)
CIP Code: 250101
Description: Resources and services for children in terms of their needs, interests, and abilities. Evaluation, selection, and use of multi-media materials in school media centers.
Credit Hours: 3
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LIBM 4611 - Introduction to Online Research
CIP Code: 250101
Description: Students develop skills, techniques, and strategies for retrieving reliable information in a variety of electronic formats using online tutorials and hands-on activities for practice. Students will learn by searching the internet and electronic databases while demonstrating ethical use of information.
Credit Hours: 1
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Long Term Care Administration |
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LTCA 4103 - Collaborative Care in LTCA
CIP Code: 510718
Description: Students locate the legal and regulatory requirements and review their application in the administration of Long Term Care organizations. Students apply the theories, principles and concepts of leadership and management to the long term care setting and begin to practice case management through the 120 clock hour internship.
Credit Hours: 3
Prerequisite: HCA 3003 Principles of Health Organizations Administration and HCA 3113 Aging Processes and Long Term Care with a minimum grade of C.
Co-requisite: LTCA 4553 Leadership, Facilities & Environmental Mgmt, HCA 4950 (1 hour) Health Care Administration Capstone and HCA 4990 (2 hours) Health Care Administration Practicum.
Restrictions: Requires senior standing and advisor permission.
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LTCA 4553 - Leadership, Facilities and Environmental Management
CIP Code: 510718
Description: Students examine leadership procedures for resident-centered care and developing environments that promote dignity and choice. Accessibility, HIPPA compliance, community resources and methods for interdisciplinary care plan requirements, processes, and outcomes are key topics. Students learn quality facilities management and preventive maintenance practices. Efficient and safe work environment guidelines, procedures and protocol will be reviewed with emphasis in emergency preparedness for long term care organizations. Students are required to complete a 120-clock hour internship.
Credit Hours: 3
Prerequisite: HCA 3003 Principles of Health Organizations Administration and HCA 3113 Aging Processes and Long Term Care.
Co-requisite: LTCA 4103 Collaborative Care in LTCA, HCA 4950 (1 hour) Health Care Administration Capstone, and HCA 4990 (2 hours) Health Care Administration Practicum.
Restrictions: Requires senior standing and advisor permission.
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LTCA 4883 - Long Term Care Certification Hours
CIP Code: 510718
Description: Students will intern as an administrator in training within an approved long term care facility. The internship will be overseen by a National Administrator Board Certified Preceptor and coordinated through the NSU LTCA coordinator. Students will work 160 clock hours.
Credit Hours: 3
Prerequisite: LTCA 4103 Collaborative Care in LTCA and LTCA 4553 Leadership, Facilities, & Environmental Management.
Co-requisite: LTCA 4993 Clinical Administrator in Training.
Restrictions: Requires senior standing and LTCA coordinator permission.
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LTCA 4993 - Clinical Administrator in Training
CIP Code: 510718
Description: Students will complete a clinical experience inside a long term care facility. The training will be overseen by a Certified Preceptor and coordinated through the NSU LTCA coordinator. Students will work 160 clock hours.
Credit Hours: 3
Prerequisite: LTCA 4103 Collaborative Care in LTCA and LTCA 4553 Leadership, Facilities & Environmental Management
Co-requisite: LTCA 4883 Long Term Care Certification Hours
Restrictions: Requires senior standing and advisor permission.
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Management |
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MGMT 3023 - Gender in a Global Marketplace
CIP Code: 520201
Description: Students learn practical steps for interacting in international, cross-cultural and diverse groups. Students explore inter-gender and cross-gender business etiquette, communication, professionalism, and career development.
Credit Hours: 3
Cross-listed: IBUS 3023.
Note: Credit cannot be earned in both MGMT 3023 and IBUS 3023.
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MGMT 3183 - Principles of Management
Description: Overview of the knowledge, roles, responsibilities, and skills required of modern managers. Sample topics include history of management, decision-making, international management, corporate social responsibility, corporate strategy, organization design, and human resource management.
Credit Hours: 3
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MGMT 3213 - Principles of Operations Management
CIP Code: 520205
Description: Students will explore operations management concepts and practices to design, analyze and improve operational capabilities and apply them to a broad range of domains and industries. Quantitative problem solving and spreadsheet analysis will support conceptual learning focused on managing business processes, forecasting, capacity and location planning, inventory management, quality control, and supply chain issues.
Credit Hours: 3
Prerequisite: Computer proficiency and BADM 3933 Business Statistics with a minimum grade of C.
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MGMT 3253 - Organizational Behavior
Description: Study of individual and group behavior in organizations. Topics such as personality, attitudes, motivation, group dynamics, power, leadership, conflict management, international dimensions, and organizational culture are examined concerning their effect on individual and organizational performance.
Credit Hours: 3
Prerequisite: MGMT 3183 Principles of Management with a minimum grade of C.
LAS Course: Yes
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MGMT 3263 - Principles of Entrepreneurship
Description: Topics include history and impact of entrepreneurial activity; characteristics of entrepreneurs; women and minority entrepreneurs; opportunity recognition and evaluation; risk assessment; market identification; and creativity.
Credit Hours: 3
Restrictions: Junior standing or above.
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MGMT 3273 - Global Business Design
Description: Organizational design and its relationship to organizational performance; global structures and control systems; cooperative forms and their impact on global competitiveness; development and maintenance of corporate culture vs. national culture; analysis of the conflicts and power relationships between global organizations and their national and global environments.
Credit Hours: 3
Cross-listed: IBUS 3273.
Note: Credit cannot be earned in both IBUS 3273 and MGMT 3273.
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MGMT 3313 - Managing Across Borders
Description: Staffing, training and compensation for global operations; managing interdependence across global project teams; cross-cultural communication negotiation and decision-making; cross border motivation and leadership; and the expatriate experience.
Credit Hours: 3
Cross-listed: IBUS 3313.
Note: Credit cannot be earned in both IBUS 3313 and MGMT 3313.
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MGMT 3323 - Creativity, Innovation, & Opportunity
Description: Students investigate concepts related to two areas: 1. creativity and innovation; and 2. opportunity identification and assessment. Students use creativity and innovation skills to identify and evaluate opportunities in a new or existing business. Students consider environmental factors, market factors, competitive factors, and customer needs to identify and assess opportunities.
Credit Hours: 3
Prerequisite: MGMT 3183 Principles of Management and MKT 3213 Principles of Marketing with a minimum grade of C.
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MGMT 3401 - Honors Research I
Description: Topic identification and literature review for scholarly activity.
Credit Hours: 1
Restrictions: Honors student with junior standing or above.
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MGMT 3402 - Honors Research II
Description: Research and development of scholarly activity.
Credit Hours: 2
Prerequisite: MGMT 3401 Honors Research I.
Restrictions: Honors student with junior standing or above.
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MGMT 3553 - Entrepreneurial Finance
Description: This course focuses on the financing decisions of entrepreneurs. The first part of the course emphasizes identifying and valuing entrepreneurial business opportunities. The second part addresses how and from whom entrepreneurs raise funds and how financial contracts are structured to manage risk and align incentives. The third part addresses ways in which entrepreneurs “harvest” success and value.
Credit Hours: 3
Prerequisite: MGMT 3263 Principles of Entrepreneurship with a minimum grade of C.
Cross-listed: FIN 3553.
Note: Credit cannot be earned in both FIN 3553 and MGMT 3553.
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MGMT 3563 - Entrepreneurial Marketing
Description: This course focuses on the marketing decisions of entrepreneurs. Study of the techniques used to profitably identify and fill customers’ needs when operating within a limited budget during the early stages of a start-up or in a small or medium sized firm. Course strives to develop skills in applying basic marketing principles and high impact sales and promotion techniques in integrated manner to produce a practical, cost-effective action plan for start-ups and smaller companies.
Credit Hours: 3
Cross-listed: MKT 3563.
Note: Credit cannot be earned in both MGMT 3563 and MKT 3563.
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MGMT 3573 - Entrepreneurial Operations
Description: This course focuses students on the dynamic, cash driven environment of the entrepreneur by examining lifestyle ventures, smaller profitable ventures, and fast-growth ventures. This comprehensive course focuses on new venture management and the process of developing strategies and plans for successful entrepreneurial operations.
Credit Hours: 3
Prerequisite: MGMT 3263 Principles of Entrepreneurship with a minimum grade of C.
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MGMT 3583 - New Product/Service Development
Description: The focus of the course is management of new product development processes, from product definition through ramp-up of product manufacturing. Using a project in which students will be asked to design and develop a product or service of their choosing, they learn processes for collecting customer and user needs data, prioritizing that data, developing a product specification, sketching and building product prototypes, and interacting with the customer during product development. The course is intended as a very hands-on experience in the product development process.
Credit Hours: 3
Cross-listed: MKT 3583.
Note: Credit cannot be earned in both MGMT 3563 and MKT 3563.
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MGMT 3613 - Leadership and Supervision
Description: Students develop supervisory skills that can be applied in entry level management positions, and that provide a base for advancement in within organizations. Topics include quality and productivity, corporate social responsibility, setting and implementing goals and plans, the supervisor as leader, motivating employees, managing diversity, dealing with problem employees, selecting employees, training, and appraising performance.
Credit Hours: 3
Prerequisite: MGMT 3183 Principles of Management with a minimum grade of C.
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MGMT 3843 - Business Ethics
CIP Code: 520201
Description: Students examine moral and ethical issues within business and professional environments, including the role of values and ethics in decision making for business leaders. Students will focus on the application of moral reasoning and its relationship to managerial decision making in the global business environment and socio-cultural contexts.
Credit Hours: 3
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MGMT 3850 - Business Ethics Practicum
CIP Code: 520201
Description: Students develop skills which focus on the ability to form and communicate ethical positions on major ethical dilemmas. Students will work collaboratively on teams competing in ethics case competitions.
Credit Hours: 1-3
Restrictions: Department chair permission is required.
Note: Students may receive approval to enroll in the practicum up to 3 times.
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MGMT 4013 - Management and Team Skills
CIP Code: 520201
Description: Students develop management and team skills, including analytical and creative problem solving, effective and supportive communication, coaching and counseling, gaining power and influence, managing stress, time management, managing interpersonal conflict, and delegating effectively. The skills are learned and practiced through the use of cases, in-class exercises, and the application of the skills. Students perform much of the coursework in a team setting.
Credit Hours: 3
Prerequisite: MGMT 3183 Principles of Management with a minimum grade of C.
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MGMT 4103 - Business Decision Analysis
Description: This course involves the study of the analysis and solution of complex business problems. Emphasis is placed on modeling business problems, analyzing the models and interpreting the results obtained from these models. Deterministic and probabilistic models are explored. Spreadsheet software is used for the analysis and solution of management science and business models.
Credit Hours: 3
Prerequisite: BADM 3963 Quantitative Methods for Business Decision Making with a minimum grade of C.
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MGMT 4113 - Human Resource Management
Description: Students investigate major human resource functions that include planning, staffing, training, compensation, performance appraisal, and labor relations. Additionally, relevant current issues in the HRM area are studied.
Credit Hours: 3
Prerequisite: MGMT 3183 Principles of Management with a minimum grade of C.
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MGMT 4143 - Project Management
Description: Application of management processes to complex interdisciplinary organizational environments through the study of program and project management, principles of project planning, staffing and budgeting; resource allocation; optimization of project cost; schedule and performance standards; and international projects.
Credit Hours: 3
Prerequisite: MGMT 3183 Principles of Management and MGMT 3213 Principles of Operations Management with a minimum grade of C.
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MGMT 4163 - Compensation Management
Description: Students investigate pay structures, internal and external pay equity, compensation packages, how to manage a compensation system, and current issues related to compensation management.
Credit Hours: 3
Prerequisite: MGMT 3183 Principles of Management and MGMT 4113 Human Resource Management with a minimum grade of C. Concurrent enrollment in MGMT 4113 allowed with instructor permission.
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MGMT 4200 - Special Topics in Management
Description: Study of management topics of current or special interest.
Credit Hours: 1-4
Note: Any combination of courses in this series may be taken for credit with different topics.
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MGMT 4213 - Business Strategy/Policy
Description: A capstone course incorporating the integrative concerns of upper level business management with an environmental and strategic emphasis. Explores that set of managerial decisions and actions that determines the long-run performance of a firm. **May be taken only after all core classes are completed.
Credit Hours: 3
Prerequisite: Completion of core requirements.
Restrictions: Senior level standing. NO graduate credit.
Note: Requires an integrative experience and capstone exam, which is used for assessment, and must be taken at NSU.
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MGMT 4223 - Negotiation and Labor Issues
Description: Students explore strategic negotiations, negotiation preparation, buyer-seller relationships including international negotiations, application of negotiations to labor relations in unionized and non-unionized work places, negotiation simulations, and U.S. and international labor laws and practices.
Credit Hours: 3
Prerequisite: MGMT 3183 Principles of Management with a minimum grade of C.
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MGMT 4243 - New Venture Creation
CIP Code: 520201
Description: Students explore the requirements, decisions, and policies required for the development of a new business. Attention is directed to opportunity assessment, organizing, financing, profit planning, projection, direction, and control. Students will build a complete business plan.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing and MGMT 3263 Principles of Entrepreneurship or MGMT 3323 Creativity, Innovation and Opportunity with a minimum grade of C.
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MGMT 4283 - Social Entrepreneurship
CIP Code: 520799
Description: Students will compare and contrast traditional entrepreneurship with the ways in which social ventures address social problems and unmet needs. Students will also measure the social impact of their ventures and compare them with comparable efforts in development and philanthropic initiatives. Students will be exposed to contemporary developments in the field and will be encouraged to think critically about the issues faced by social ventures in urban, tribal or rural areas and across the globe.
Credit Hours: 3
Lecture contact hours per week: 3
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MGMT 4290 - Special Topics in Entrepreneurship
Description: Study of a topic of current or special interest in entrepreneurship.
Credit Hours: 1-6
Restrictions: Junior standing or above and instructor permission.
Note: Any combination of courses in this series may be repeated for credit with different topics.
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MGMT 4313 - Strategic Staffing
Description: Students explore theoretical, legal, methodological, and substantive issues related to recruitment, selection systems, and performance appraisal systems.
Credit Hours: 3
Prerequisite: MGMT 3183 Principles of Management, BADM 3933 Business Statistics or MATH 3513 Statistical Methods, and MGMT 4113 Human Resource Management with a minimum grade of C.
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MGMT 4323 - Quality Management
Description: An in-depth examination of management approaches to increasing productivity and improving the quality of goods and services. Techniques which generate individual commitment and cooperative achievement as well as quantitative evaluation techniques for improving quality.
Credit Hours: 3
Prerequisite: MGMT 3183 Principles of Management with a minimum grade of C.
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MGMT 4401 - Honors Research IV
Description: All enrolled students will present their scholarly activity. All other students are expected to attend.
Credit Hours: 1
Prerequisite: MGMT 4402 Honors Research III.
Restrictions: Honors student with senior standing.
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MGMT 4402 - Honors Research III
Description: Completion of honors thesis, artistic composition or other scholarly activity.
Credit Hours: 2
Prerequisite: MGMT 3402 Honors Research II.
Restrictions: Honors student with senior standing.
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MGMT 4513 - Health Care Economics
Description: An introduction to health care economics organized around health care policy and administration applications. Discussion includes: the differences between health care markets versus conventional markets, the labor markets for physicians and nurses, and the mechanisms we use for funding research and innovation in health care. To practice and strengthen student analytical skills, each course will include some work on the analysis of various aspects of the ever-changing health care policy debate. This can include readings and discussion on the evolution of health care markets to managed care, discussions on the increasing costs of medical care and the financial problems of Medicare, analysis and discussion of recent health care reform proposals, etc. The objective is to help students learn to effectively apply economic tools and reasoning so that they can better understand health care issues.
Credit Hours: 3
Prerequisite: ECON 2213 Principles of Microeconomics with a minimum grade of C.
Restrictions: Junior standing or above.
Cross-listed: ECON 4513.
Note: Credit cannot be earned in both ECON 4513 and MGMT 4513.
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MGMT 4533 - The American Enterprise System
Description: The course provides an overview of the development of the American System and the capitalistic institutions and ideologies, private property, profit motive, and enlightened self-interest which have contributed uniquely to the growth and productivity of the American Enterprise system. The approach is non-technical, for the business major or any student who desires an overview of past and future trends of American entrepreneurial ideology./p>
Credit Hours: 3
Prerequisite: ECON 2213 Principles of Microeconomics with a minimum grade of C.
Cross-listed: ECON 4533.
Note: Credit cannot be earned in both ECON 4533 and MGMT 4533.
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MGMT 4543 - Small Business Management
CIP Code: 520703
Description: Students examine problems typically encountered by new and growing businesses. Topics include legal forms of business; managing growth; developing management teams; start-up versus purchase decisions; franchising; and business valuations.
Credit Hours: 3
Prerequisite: MGMT 3323 Creativity, Innovation, & Opportunity with a minimum grade of C.
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MGMT 4643 - Entrepreneurship Capstone
CIP Code: 520201
Description: The entrepreneurship capstone is a practical experience course in which the student is expected to demonstrate the application of all skills and knowledge learned within the program. This may involve development of a business plan, the completion of a small business consulting project, the analysis of business cases of a business simulation.
Credit Hours: 3
Prerequisite: MGMT 4543 Small Business Management with a minimum grade of C or concurrent enrollment and at least four entrepreneurship classes.
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MGMT 4930 - Certification Preparation
CIP Code: 520201
Description: Students prepare for professional certification exams based on specialty disciplines. Students work with coaches who understand the exam and certification process.
Credit Hours: 1-3
Lecture contact hours per week: Lecture: 1-3
Restrictions: Requires department chair permission.
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MGMT 4950 - Management Internship
CIP Code: 520201
Description: Work in an approved business position related to management. Consists of applying knowledge which has been gained while working toward a degree.
Credit Hours: 3 or 6
Restrictions: Junior standing or above and Department Chair permission.
Note: A maximum of three credit hours can apply as a Management or Business elective.
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MGMT 5103 - Business Analytics Techniques
CIP Code: 520201
Description: Students will learn the analytical techniques and tools used to describe, predict, and inform business decisions. Students will develop a basic data literacy and an analytic mindset that will help them make strategic decisions based on data.
Credit Hours: 3
Prerequisite: MBA 5123 - Analysis for Business Decision Making
Restrictions: Must be admitted to the Accelerated Bachelor’s to Master’s Degree Program. Credit may not be earned toward the bachelor’s degree for both MGMT 4103 Business Decision Analysis and MGMT 5103 Business Analytics Techniques.
Note: UC
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Marketing |
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MKT 3213 - Principles of Marketing
Description: An overview of marketing’s role within society and within an organization. Surveys consumer behavior, market research, pricing, promotion, product issues, distribution, marketing management, marketing ethics and global marketing.
Credit Hours: 3
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MKT 3253 - Integrated Marketing Communications
Description: A study of decisions involved in developing promotional objectives, creating, implementing and controlling promotional plans and the interrelationships among advertising, selling and sales promotion strategies. Ethical and international issues involved in promotional activities are studied and discussed.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
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MKT 3263 - Introduction to Digital Media Marketing
Description: Students gain an understanding of harnessing digital media tools for marketing purposes with an emphasis on social media platforms. Students learn theoretical differences between social media platforms and traditional marketing tools and examine the relevance and importance of social media platforms in contemporary marketing environments.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
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MKT 3273 - Fashion Retail Management
Description: Merchandise buying and planning procedures used by fashion retail stores. The course focuses on budgeting, open-to-buy, allocations, assortment planning, inventory control, import/domestic production issues, and a study of store buying departments. Store operations, inventory shrinkage, markdown theory, and seasonal stock rotation are covered.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
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MKT 3323 - Buyer Behavior
Description: Application of concepts, principles and theories from the social sciences to the study of the acquisition, consumption and disposition of goods and services by consumers and businesses. Issues of ethics and global marketing are considered.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
LAS Course: Yes
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MKT 3401 - Honors Research I
Description: Topic identification and literature review for scholarly activity.
Credit Hours: 1
Restrictions: Honors student with junior standing or above.
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MKT 3402 - Honors Research II
Description: Research and development of scholarly activity.
Credit Hours: 2
Prerequisite: MKT 3401 Honors Research I.
Restrictions: Honors student with junior standing or above.
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MKT 3413 - Professional Sales
Description: Principles and techniques of personal selling are addressed ranging from prospecting to closing, including making presentations, handling objections, and providing professional follow up. Classes will involve role playing and professional networking.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
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MKT 3423 - Sales Management
Description: Provides integration of effective management and marketing skills in contemporary management of sales teams, including developing skills in team building, territory management, planning, research, motivation, compensation of salespeople, budgeting, organizational goal setting, and sales management strategies in dealing with channel partners.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
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MKT 3453 - Sales and Sales Management
Description: Principles and techniques of personal selling are addressed. Management concepts including supervision, control of sales divisions, sales planning, research, motivation, compensation of salespersons, and ethical issues are discussed.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Restrictions: Junior standing or above.
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MKT 3523 - Service Industry Management
Description: Analysis of customer interaction situations and development of quality service strategies by focusing on hospitality service operations management.
Credit Hours: 3
Cross-listed: HTM 3523.
Note: Credit cannot be earned in both HTM 3523 and MKT 3523.
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MKT 3553 - Purchasing, and Inventory Management
Description: This course is a study of purchasing and inventory management decision making in an international economy. It focuses on inventory control and management, including service level issues, along with purchasing strategies.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing and BADM 3933 Business Statistics or MATH 3513 Statistical Methods with a minimum grade of C.
Cross-listed: SCM 3553.
Note: Credit cannot be earned in both MKT 3553 and SCM 3553.
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MKT 3563 - Entrepreneurial Marketing
Description: This course focuses on the marketing decisions of entrepreneurs. Study of the techniques used to profitably identify and fill customers’ needs when operating within a limited budget during the early stages of a start-up or in a small to medium sized firm. Course strives to develop skills in applying basic marketing principles and high impact sales and promotion techniques in integrated manner to produce a practical, cost-effective action plan for start-ups and smaller companies.
Credit Hours: 3
Cross-listed: MGMT 3563.
Note: Credit cannot be earned in both MGMT 3563 and MKT 3563.
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MKT 3583 - New Product/Service Development
Description: The focus of the course is management of new product development processes, from product definition through ramp-up of product manufacturing. Using a project in which students will be asked to design and develop a product or service of their choosing, they will learn processes for collecting customer and user needs data, prioritizing that data, developing a product specification, sketching and building product prototypes, and interacting with the customer during product development. The course is intended as a very hands-on experience in the product development process.
Credit Hours: 3
Cross-listed: MGMT 3583.
Note: Credit cannot be earned in both MGMT 3583 and MKT 3583.
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MKT 3613 - Sports Marketing
Description: Course is designed to prepare students with knowledge and skills in such areas as sports promotions, sport core vs. sport extensions, and career networking in various sports industries.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
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MKT 3663 - Retail Management
Description: Strategic framework is developed for understanding retailing principles. International environmental issues affecting implementation of retail strategy and operational aspects of planning involving customers and ethical influences are explored.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Restrictions: Junior standing or above.
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MKT 3990 - Independent Study in Marketing
Description: Students will conduct an individual study or research on current issues in marketing.
Credit Hours: 1-3
Restrictions: Instructor permission.
Note: Any combination of courses in this series may be repeated with different topics for a maximum of three credit hours.
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MKT 4050 - Marketing Study Tour
Description: Tours to various businesses which may include: retail stores, manufacturing facilities, museums, marts, company headquarters and other sites related to marketing.
Credit Hours: 3
Note: May be repeated for credit.
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MKT 4103 - Marketing Analysis
CIP Code: 521401
Description: Students will learn contemporary analytical tools and models used in marketing decision making. Emphasis will be on the integration of specific marketing models and data analysis techniques used in marketing research, marketing pricing, demand and segmentation analysis, market share estimation analysis, and sales and forecasting analysis in traditional and digital environments. Some analytical software will be required.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing and either BADM 3933 Business Statistics or MATH 3513 Statistical Methods, all with a minimum grade of C.
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MKT 4123 - Electronic Media Strategy
Description: This course explores the field of electronic marketing (e-marketing) and the application of marketing strategies and tactics to electronic media. Topics include an overview of electronic media and emerging technologies, the e-business marketspace, marketing mix strategies in an e-market, the role of internet marketing in the integrated marketing communications plan, website planning and development, e-marketing metrics, building customer databases through electronic technology, and ethics and regulation in the e-marketspace.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
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MKT 4263 - Advanced Digital Media Marketing
Description: Students build on their understanding of digital media marketing with hands-on experience in designing, implementing, and managing a digital marketing plan. Students explore advanced digital marketing concepts such as design, crisis communication, and analytics.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing and MKT 3263 Introduction to Digital Media Marketing with a minimum grade of C.
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MKT 4310 - Seminar in Marketing
Description: Special studies, research, and/or activities in marketing.
Credit Hours: 1-3
Restrictions: Instructor permission.
Note: May be on campus or in field. Any combination of courses in this series may be repeated for credit with different topics.
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MKT 4333 - Marketing Research
Description: An examination of the systematic research to marketing management decision making. Identifying problems, determining information needs, designing research, collecting data, analyzing, interpreting and reporting research findings. Cases on international and ethical questions are included.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing and BADM 3933 Business Statistics or MATH 3513 Statistical Methods with a minimum grade of C.
Restrictions: Junior standing or above.
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MKT 4343 - International Marketing
Description: Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Cross-listed: IBUS 4343.
Note: Credit cannot be earned in both IBUS 4343 and MKT 4343.
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MKT 4353 - Marketing Logistics
Description: Planning, implementing, and controlling marketing systems for the flow of materials and final goods from points of origin to points of use to meet customer requirements at a profit. Involves coordinating the activities of suppliers, purchasing agents, manufacturers, transportation modes, marketers, channel, members, and customers in domestic and international markets.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Cross-listed: SCM 4353.
Note: Credit cannot be earned in both SCM 4353 and MKT 4353.
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MKT 4401 - Honors Research IV
Description: All enrolled students will present their scholarly activity. All other students are expected to attend.
Credit Hours: 1
Prerequisite: MKT 4402 Honors Research III.
Restrictions: Honors student with senior standing.
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MKT 4402 - Honors Research III
Description: Completion of honors thesis, artistic composition or other scholarly activity.
Credit Hours: 2
Prerequisite: MKT 3402 Honors Research II.
Restrictions: Honors student with senior standing.
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MKT 4413 - Advanced Professional Sales
Description: Students will work to become fully prepared for entry-level sales positions including developing effective sales proposals, demonstrating mastery of sales technology, developing customer relationships and effective verbal and non-verbal communications techniques through role playing, field work, and networking.
Credit Hours: 3
Prerequisite: MKT 3413 Professional Sales with a minimum grade of C.
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MKT 4543 - Marketing Management
Description: A case-oriented course involving the development and application of marketing strategy. Ethics and global strategies are covered.
Credit Hours: 3
Prerequisite: Nine hours of marketing.
Restrictions: Senior standing.
Note: Capstone course in the marketing program.
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MKT 4563 - Health Care Marketing
Description: A review of concepts of planning and marketing and their application to the delivery of health care, assessment of community health care needs and resources in an ambulatory or clinical environment.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing or ORGL 4443 Markets and Stakeholders with a minimum grade of C.
Cross-listed: HCA 4563.
Note: Credit cannot be earned in both HCA 4563 and MKT 4563.
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MKT 4663 - Retail Marketing Strategy
Description: Students explore current issues, analyze retailing case studies, and make presentations. Focus is placed on key concepts for success in the competitive international market place with special emphasis on service quality and leadership. Guest lecturers, tour(s) of major retailer(s) and market centers will facilitate an insider’s view of the challenge and opportunities in the dynamic world of retailing.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing and MKT 3663 Retail Management with a minimum grade of C.
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MKT 4950 - Marketing Internship
CIP Code: 521401
Description: Work in an approved business position related to marketing. Consists of applying knowledge which has been gained while working toward a degree.
Credit Hours: 3 or 6
Restrictions: Junior standing or above and Department Chair permission.
Note: A maximum of three credit hours can apply as a Marketing or Business elective.
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MKT 5103 - Advanced Multi-Environment Market Analytics
CIP Code: 521401
Description: Students will learn to apply analytical techniques in traditional, digital, scanner, and other data environments to meet marketing challenges through forecasting, risk analysis, pricing analytics, choice modeling, product positioning, segmentation, and market targeting. The analytics would include using probability models and statistical predictive analytics, with scenario planning for digital and social media.
Credit Hours: 3
Prerequisite: MBA 5123 - Analysis for Business Decision Making
Restrictions: Must be admitted to the Accelerated Bachelor’s to Master’s Degree Program. Credit may not be earned toward the bachelor’s degree for both MKT 4103 Marketing Analysis and MKT 5103 Advanced Multi-Environment Market Analysis.
Note: UC
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Mathematics |
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MATH 0123 - Elementary Algebra
CIP Code: 320104
Description: A course for students with little or no previous algebra background. Included topics are signed numbers, exponents, order of operations, factoring, algebraic fractions, linear equations and inequalities, word problems and percentages.
Credit Hours: 3
Note: (No college credit.)
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MATH 0133 - Intermediate Algebra
CIP Code: 320104
Description: A course for students that need to review algebra or need to satisfy a high school deficiency. Included in the course is a brief review of topics from Elementary Algebra, radicals, rational exponents, factoring, rational expressions, linear equations, and inequalities, absolute value, complex numbers, and quadratic equations. No credit toward degree.
Credit Hours: 3
Restrictions: Placement and enrollment in this course is based on ACT/SAT and/or placement exam scores, or a combination of ACT/SAT scores and high school grades in mathematics.
Note: High school deficiency in mathematics may be satisfied by the successful completion of this course.
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MATH 0311 - Elementary Statistics Workshop
CIP Code: 320104
Description: In a structured workshop setting, students enhance the skills learned in MATH 1313 Elementary Statistics.
Credit Hours: 0
Lab / Studio contact hours per week: 2
Co-requisite: MATH 1313 Elementary Statistics.
Restrictions: Placement and enrollment into this course is based on ACT/SAT and/or placement exam scores, or a combination of ACT/SAT scores and high school grades in mathematics.
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MATH 0471 - Applied Mathematics Workshop
CIP Code: 320104
Description: In a structured workshop setting, students enhance the skills learned in MATH 1473 Applied Mathematics.
Credit Hours: 0
Lab / Studio contact hours per week: 2
Co-requisite: MATH 1473 Applied Mathematics.
Restrictions: Placement and enrollment in this course is based on ACT/SAT scores and/or placement exam scores, or a combination of ACT/SAT scores and high school grades in mathematics.
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MATH 0521 - Functions and Change Workshop
CIP Code: 320104
Description: In a structured workshop setting, students enhance the skills learned in MATH 1523 Functions and Change.
Credit Hours: 0
Lab / Studio contact hours per week: 2
Co-requisite: MATH 1523 Functions and Change.
Restrictions: Placement and enrollment in this course is based on ACT/SAT and/or placement exam scores, or a combination of ACT/SAT scores and high school grades in mathematics.
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