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HTM 3423 - Principles of Meeting Management 3 Hours. Basic foundational aspects of meeting planning, organization,
direction, and management. Social and economic benefits to be
derived from the meeting industry, analysis of corporate and
association meetings, trends and influences in the global market.
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HTM 3523 - Service Industry Management 3 Hours. Analysis of hospitality service operations management. Special emphasis on customer interaction situations and development of appropriate quality service strategies. Dual-listed: MKT 3523
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HTM 3623 - Principles of Destination Development 3 Hours. Analysis of elements necessary for development of tourist
destinations. The interrelationships of social, economic, and
physical aspects of destination development within a specific area,
region, or country.
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HTM 4213 - Laws and Regulations for Meetings & Destinations 3 Hours. Legal authorities in relation to establishment and operation of
functions and businesses associated with meetings and tourist
destinations. The course will emphasize local, state, federal and
international laws, regulations and ethical considerations which
relate to the industry.
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HTM 4233 - Advanced Administration 3 Hours. A survey of procedures required for efficient administration of
meetings and destinations. Topics studied will include
negotiations, budgets, association management and ethics. Prerequisite: Junior status.
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HTM 4323 - Meeting Planning and Administration 3 Hours. Applied meeting and convention management to include: meeting and
event design, working with suppliers, on-site management,
post-event analysis, industry-related computer programs, and
meetings documentation. Prerequisite: HTM 3423.
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HTM 4333 - Applied Destination Management 3 Hours. The development and management of domestic and international
tourist destinations. Emphasis will be placed on market analysis,
financial accountability, and marketing techniques. Prerequisite: HTM 3623.
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HTM 4430 - Internship 1-6 Hours. On-the-job training in positions in industry-related positions
which will provide additional knowledge in the student’s major area
of emphasis. Prerequisite: 2.25 GPA and consent of instructor.
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HTM 4440 - Seminar in Tourism 1-6 Hours. Study or research in various tourism-related areas such as hotel
operations, food and beverage management, recreation/leisure and
similar topics.
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HTM 4453 - Meetings and Destination Marketing 3 Hours. An examination of the special techniques utilized in marketing
meetings, conventions, trade shows, tourism-related businesses, and
destination areas. The course focuses on practical applications. Prerequisite: MKT 3213.
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HUM 2113 - General Humanities I # 3 Hours. Study of significant ideas of Western man as manifest in art,
literature, music, and philosophy.
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HUM 2223 - General Humanities II # 3 Hours. Continuation of HUM 2113.
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HUM 2333 - Art Appreciation # 3 Hours. Introductory class designed to give a basic understanding of how to
look at art and appreciate and understand the special
characteristics of key artistic movements.
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HUM 2400 - Global Humanities # 1-3 Hours. The study of various civilizations which may include: Western
Eurasia, Middle East, Mediterranean, Western Europe, India, China,
Greek, etc. Any combination may be taken for a maximum of six hours credit.
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HUM 2403 - Asian Cultures# 3 Hours. The study of various civilizations which may include: Western Eurasia, Middle East, Mediterranean, Western Europe, India, China, Greek, etc. Any combination may be taken for a maximum of six hours credit.
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HUM 2443 - Humanities in African-American Culture 3 Hours. Study of the significant ideas of African Americans as manifest in art, literature, music , philosophy, film, and dance.
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HUM 2653 - Philosophy in Life # 3 Hours.
Brief survey of basic philosophical problems which have faced
mankind throughout the ages.
Dual-listed: PHIL 1013 (cannot receive credit in both HUM 2653 and PHIL 1013).
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HUM 2763 - Theatre Appreciation # 3 Hours. A survey course designed to introduce the student to all phases of
dramatic art, including literature, acting, directing, and
technical procedures. Credit cannot be earned in both THTR 2763 and HUM 2763.
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HUM 2843 - Film Appreciation # 3 Hours. This survey course will explore film from its beginnings to the
present. It will study film’s history, form, techniques, process
and its impact on society. Credit may not be earned in both THTR 2843 and HUM 2843.
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HUM 3213 - Art History Survey I # 3 Hours. The history and development of art, architecture, sculpture and
other visual arts from prehistoric through the Renaissance.
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HUM 3223 - Art History Survey II # 3 Hours. Continuation of Art 3213. From Renaissance to mid-nineteenth
century.
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HUM 3313 - Asian Cinema# 3 Hours. This course will examine one Asian feature film each week in order to gain an understanding of Asian cultures, social issues, literary and aesthetic conventions, and the nature and uses of film as a genre. The focus is primarily on contemporary film, but some significant trendsetting earlier films also will be examined. Readings, lectures, and discussions will evaluate themes and characteristic styles of various artists and genres.
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HUM 4000 - Seminar in Humanities # 1-3 Hours. Designed to address particular issues in the humanities. Specific
course content will be announced at time of offering to be selected
from, but not limited to, such areas as humanities in public school
curriculum, strategies for teaching humanities, and appreciation. Prerequisite: Completion of general humanities requirement. Any combination of courses in this sequence may be taken for a maximum of six hours credit.
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HUM 4110 - Seminar in Humanities # 1-3 Hours. Course content to be determined each semester offered and will be
selected from, but not limited to, the following: painting in
America, music in America, the plastic arts and architecture in
America. Prerequisite: Completion of general humanities requirement. Any combination of courses in this sequence may be taken for a maximum of six hours credit.
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HUM 4213 - Artistic Expressions of Native America: An Interdisciplinary Assessment # 3 Hours. A historic survey format similar to that of General Humanities, but
content is restricted to the visual, musical, and literary arts of
Native American peoples. There will be a directed effort toward
revealing the unique qualities of Native American artistic
creations and the particular ideas and values which form them. Prerequisite: Completion of general humanities requirement.
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HUM 4310 - Asian Studies Field Seminar# 1-3 Hours. This course provides a research-oriented field experience in Asia and/or in the U.S. in which selected aspects of Asian culture will be examined. An interdisciplinary approach to Asian Studies will be emphasized.
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HUM 4453 - Contemporary Art History # 3 Hours. Continuation of Art 3213 and Art 3223. From late nineteenth century
to the present.
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IBUS 3023 - Gender in a Global Marketplace 3 Hours. This practical, “how to” course covers inter-gender and cross-gender business etiquette, communication, professionalism, and career development. Modern mixed-role placement makes this a relevant course for both genders. Dual-listed: BADM 3023
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IBUS 3273 - Global Business Design 3 Hours. Organizational design and its relationship to organizational performance; global structures and control systems; cooperative forms and their impact on global competitiveness; development and maintenance of corporate culture vs national culture; analysis of the conflicts and power relationships between global organizations and their national and global environments. Dual-listed: MGMT 3273
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IBUS 3313 - Managing Across Borders 3 Hours. Staffing, training and compensation for global operations; managing interdependence across global project teams; cross-cultural communication negotiation and decision-making; cross-border motivation and leadership; and the expatriate experience. Dual-listed: MGMT 3313
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IBUS 4023 - International Finance 3 Hours.
Current financial practices and challenges facing international
firms. Topics covered include: international investments, foreign
currency exposures, and the management of foreign exchange risk
using forward, futures and options contracts.
Prerequisite: FIN 3213 and ECON 3013. Dual-listed: FIN 4023.
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IBUS 4333 - Legal Environment of International Business 3 Hours. Covers the legal aspects of operating a corporation that is
involved in international business. Topics will include
international trade contracts, generally accepted practices for
international commerce, import/export practices and processes, tax
implications of international business transactions, and
international dispute resolution mechanisms.
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IBUS 4343 - International Marketing 3 Hours.
Strategic implications of marketing in different countries and
marketing management concepts necessary to accommodate changing
market structure, strategic international alliances, ethics and
social responsibility relative to global markets.
Prerequisite: MKT 3213. Dual-listed: MKT 4343.
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IBUS 4633 - International Economics 3 Hours.
A study of contemporary economic theory and applications of
international trade, commercial policy, and the open economy.
Explores such topics as free trade, the effects of trade
restrictions, foreign exchange markets, the balance of payments
mechanisms, the international monetary system and monetary and
fiscal policies in open economics.
Prerequisite: ECON 2113 and 2213. Dual-listed: ECON 4633.
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IBUS 4843 - International Business 3 Hours. Develops an understanding of the international business management and cultural environments in which international business exists. Students examine international business practices and learn about unique elements of business in selected nations and diverse cultures.
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IBUS 4913 - Independent Study 3 Hours. College credit will be given for engaging in various international-related activities that would be acceptable to an IBUS faculty sponsor. Such activities could include participation in the publication of the newspaper/magazine addressing global issues or participation in planning and organizing an international business day/week, or active participation in international/cultural activities in the local area. Prerequisite: Junior standing or above and prior approval of the department chair. Maximum of three (3) hours can apply as an International Business Experiential Learning requirement.
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IBUS 4953 - Internship 3 Hours. College credit will be given for working at an approved business position related to an international business. The course would consist of applying knowledge that has been attained while working toward a degree. Prerequisite: Junior standing or above and prior approval of the department chair. Maximum of three (3) hours can apply as an International Business Experiential Learning requirement.
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IBUS 4983 - Study Abroad 3 Hours. At a minimum, a student must complete a study abroad program, or work abroad, or work with the international division of a domestic company as part of the experiential learning requirement. College credit will be given for a student participating in a wide range of options for studying abroad in countries such as China, Japan, Mexico, and Canada to name a few. Prerequisite: Junior standing or above and prior approval of the department chair. Maximum of three (3) hours can apply to the International Business Experiential Learning requirement.
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IS 1003 - Computers in Modern Society 3 Hours. This course provides students with fundamental computer skills
needed during their Collegiate and professional careers. Hardware,
software, Windows O/S, file management, internet, email, Microsoft
Word, Excel, Power Point, and Access are covered in this course.
Students will be introduced to the use of local and wide area
networks. Not open to students who have successfully completed CS 1003 or IS 1133.
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IS 1133 - Fundamentals of Computer Usage 3 Hours. Fundamentals of office productivity tools: word processing,
spreadsheets, databases, and presentation applications.
Introduction to the Windows environment: terminology and file
management techniques. Exposure to the Internet, including
electronic mail and search engines. Not open to students who have successfully completed CS 1003 or IS 1003.
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IS 2013 - Word Processing Systems 3 Hours. A study of word processing from keyboarding to advanced
applications including features, concepts, procedures, and hardware
requirements for contemporary word processing systems. Students
will format and produce business forms and manuscripts. Current
microcomputer based word processing software systems and programs
will be utilized and compared. Prerequisite: Keyboarding skill of 25 wpm.
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IS 2443 - Introduction to Flash 3 Hours. This course offers an introduction to interactive, multimedia development and programming for the web. It incorporates hands-on experience developing web-based multimedia presentations including animation, movie clips, action scripts, sound, and graphics. Prerequisite: IS 1003 or equivalent.
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IS 3003 - System Development Using Rapid Application Development Tools 3 Hours. A Business Information System is developed using a Rapid
Application Development Tool. A complete Information System (front
end, application logic, and back end) will be prototyped (designed,
implemented, tested, and documented) in a hands-on setting.
Scripting languages will be used to implement the application
logic. Prerequisite: IS 1003 or equivalent, or consent of the instructor.
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IS 3013 - Business Computer Operating Environments 3 Hours. Popular operating environments. Competency in each environment and
understanding of application variations from environment to
environment. Criteria setting, comparison and contrast of various
environments in the context of set criteria. Selecting environments
for productivity. Prerequisite: None
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IS 3023 - Object Based Visual Programming 3 Hours. This course will introduce visual programming for the graphical user interface and will emphasize object-based program design and implementation using a visual language. Students are introduced to the selection and repetition structures, text files, and string manipulation. This course is highly recommended for any person who wants to get started in computer programming.
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IS 3033 - Structured COBOL Programming 3 Hours. Students will learn to use editors, compilers, loaders, interactive
debuggers, and run-time units in a microcomputer based Windows
integrated development environment to write, debug, and implement
structured procedural COBOL code. Emphasis is placed on applying
the structured paradigm to business data processing. Prerequisite: IS 3043 or IS 3023 or equivalent or consent of instructor.
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IS 3043 - Web COBOL Programming 3 Hours. This introductory course will prepare the student to rapidly create and test Internet-based client/server systems. Students will create server side CGI programs and web pages. Then they will test them in a simulated client/server environment. Net Express is used to develop and test the web applications. Prerequisite: IS 1003 or equivalent.
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IS 3053 - Website Design and Management 3 Hours. This course is an introduction to designing and managing web sites and developing e-business solutions. Students will learn to create interactive, dynamic websites capable of performing on-line transactions. Other topics include: HTML markup tags (tables, frames, image maps), graphics (scanning, retouching, clipping, adding drop shadows, creating animated and transparent images), HTML forms, CSS, XML, and programming scripts (PHP, ASP, VBScript, JavaScript. Prerequisite: sophomore standing or consent of instructor.
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IS 3063 - Principles of Information Systems 3 Hours. This course provides an introduction to information systems, including system development concepts, information technologies, ethical and international issues, and the implementation of application software. It explains how information is organized and managed and how information systems drive and enhance competitive advantage. Students will work with spreadsheets, databases, the Internet and other relevant information technologies. Prerequisite: IS 1003 or consent of the instructor, and Junior standing.
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IS 3073 - Quantitative Methods in Business 3 Hours. An introduction to quantitative methods used in business. Included
are: Mathematical models; set theory; numbers and numerals; linear,
exponential, and logarithmic functions; systems of linear equations
and inequalities; sequence and limits; and introduction to
differential and integral calculus. Prerequisite: Math 1513, College Algebra.
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IS 3083 - Spreadsheet Analysis 3 Hours. A study of spreadsheet features, concepts, procedures, and
integration capabilities with other application programs. Skill
development of basic and advanced functions of spreadsheet software
will be achieved through hands-on exercises and case studies.
Problem solving techniques and decision support will be explored
and utilized. Prerequisite: IS 1003, IS 1133, or equivalent, or by consent of instructor.
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IS 3113 - Business Communications 3 Hours. This course is designed to give students a comprehensive view of business communication, its scope and importance in business, and ethical and international considerations. The various types of business communication media are covered including: business letters, memos, reports, and oral presentations. Prerequisite: IS 1003 or equivalent or consent of instructor. Junior Standing and admitted to the BBA program.
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IS 3213 - Business Systems Analysis 3 Hours. Definition and analysis of information systems and technology
requirements at all organizational levels: strategic, tactical, and
operational. Students analyze and develop a system proposal
including a feasible application architecture. Prerequisite: IS 3063
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IS 3320 - Information Systems Seminar 3 Hours. Special studies, research, and/or activities in the management of
business information. This course may be repeated with a change in
subject matter for a maximum of six hours credit. Prerequisite: Consent of instructor.
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IS 4033 - Object COBOL Programming 3 Hours. Students will learn to use browsers, editors, compilers, loaders,
interactive debuggers, and run-time units in a microcomputer based
Windows integrated development environment to write, debug, and
implement object COBOL code. Emphasis is placed on applying the
object paradigm to business data processing. Prerequisite: IS 3033 or permission of the instructor.
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IS 4063 - Data Center Management 3 Hours. Problems and procedures of effective data center management. Topics
include hardware and software selection, site design and
preparation, personnel, purchasing, data control, data sharing,
data management, security, planning, and relations with user
departments. Prerequisite: TCM 3183.
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IS 4143 - Training and Development Practicum 3 Hours. Students will obtain practical working experience in actual
software and hardware setup, training and development of users,
fourth generation programming and IS function operations. Prerequisite: IS 3213, TCM 3183, Senior standing, and consent of instructor and
Microcomputer Services Center director.
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IS 4213 - Systems Design Methods 3 Hours. This course will examine the process of preparing a detailed computer-based solution that fulfills the logical requirements form the analysis phase, and the process of constructing system prototypes. Emphasis will be placed on configuration procurement, and design and integration. Prerequisite: IS 3213.
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IS 4293 - Business Database Management Systems 3 Hours. Database management systems and database management principles are
examined in great detail Topics include logic design,
normalization, restraint, constraints, anomalies, filters, and
objects. Students are introduced to data-driven web sites with
special attention to interactive databases and e-commerce. Prerequisite: IS 3213.
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IS 4313 - Organizational Information Management 3 Hours. This course provides an integration and synthesis of information systems concepts and issues as viewed from all levels of management. As a capstone course, IS 4313 will build on interdisciplinary course work through project development or case study, emphasizing multi-disciplinary problem-solving, systems knowledge, communication and management. Prerequisite: IS 4213 and IS 4293.
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IS 4333 - Business Simulation 3 Hours. Computer simulation of business operations and systems with
discrete event-driven, continuous, and combined models. Management
applications of simulation. Interpreting output. Hands-on
experience in developing and testing models in special purpose
simulation languages. Prerequisite: BADM 3933 and IS 3043 or IS 3023.
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IS 4523 - Decision Support Systems 3 Hours. Focus on systems designed to support semi-structured and
unstructured management decisions. Design and usage of interactive
DSS. Studies of their types, architecture, and application fields.
Groups, Organizational, Negotiations, and Executive Support
Systems. Prerequisite: BADM 3933 and IS 3213.
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IS 4650 - IS Problems 1-6 Hours. Designed to meet student needs by providing classroom and/or
laboratory experiences in an area of Information
Systems/Information Technologies. Prerequisite: Junior standing and approval of department chair.
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IS 4660 - IS Problems 1-6 Hours. Designed to meet student needs by providing classroom and/or
laboratory experiences in an area of Information
Systems/Information Technologies. Prerequisite: Junior standing and approval of department chair.
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IS 4670 - IS Problems 1-6 Hours. Designed to meet student needs by providing classroom and/or
laboratory experiences in an area of Information
Systems/Information Technologies. Prerequisite: Junior standing and approval of department chair.
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IS 4950 - IS Internship 1-3 Hours. Work in an approved business position related to management
information systems. Consists of applying knowledge gained while
working toward a degree. Prerequisite: Junior standing or above, approval of department chair and GPA of
2.5 or higher. Maximum of three hours per semester.
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JPN 1113 - Elementary Japanese I# 3 Hours. A beginning course in understanding, speaking, reading and writing Japanese. Intended for students with no or very minimal experience with oral and written Japanese.
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JPN 1123 - Elementary Japanese II # 3 Hours. Continued instruction in basic language concepts and conversational skills. Prerequisite: JPN 1113 or equivalent.
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JPN 2013 - Intermediate Japanese I # 3 Hours. Continued instruction in understanding, speaking, reading and writing Japanese. Prerequisite: JPN 1123 or equivalent. The third in a sequence of related courses.
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JPN 2023 - Intermediate Japanese II # 3 Hours. Continued instruction in understanding, speaking, reading and writing Japanese. Prerequisite: JPN 2013 or permission of instructor. The fourth in a sequence of related courses.
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LAT 1113 - Elementary Latin I # 3 Hours. Fundamentals of Latin grammar, vocabulary and translation. Specific
emphases will include conjugation of verbs, tense, parts of speech,
basic grammatical structure, and translation of elementary Latin.
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LAT 1123 - Elementary Latin II# 3 Hours. Continuing fundamentals of Latin grammar, vocabulary and
translation. Emphases will include conjugation of verbs, tense,
parts of speech, basic grammatical structure, and translation. Will
provide pre-professional students a background in the language
which is prominent in the jargon of their intended fields of
graduate study. Prerequisite: LAT 1113.
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LIBM 4023 - Materials for Children (Formerly Children’s Literature) 3 Hours. Resources and services for children in terms of their needs, interests, and abilities. Evaluation, selection, and use of multi-media materials in school media centers.
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LIBM 4611 - Electronic Information Retrieval 1 Hours. This course is designed to develop skills, techniques and
strategies for retrieving information in a variety of electronic
formats through hands on experience in a computer laboratory.
Instruction on the use of Internet, World Wide Web, electronic
indexes, and online catalogs is provided.
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M C 1103 - Introduction to Mass Communication # 3 Hours. An introduction to the mass communication field. Includes a study
of the radio, newspaper, television, public relations, and
advertising fields (every Fall, Spring).
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M C 2103 - Basic Writing for the Media # 3 Hours. Fundamental study and practice in the gathering, writing and
evaluating of news (every Fall, Spring).
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M C 2143 - Yearbook Production # 3 Hours. Practical lab experience for basic techniques in yearbook layout,
copy writing, advertising, format, proofreading, and/or deadline
details.
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M C 2243 - Photography-Print/Digital # 3 Hours. Fundamentals of print and television photojournalism; including
practice in print and electronic photographic processing and how
electronic pictures are used by the media to inform illustrate and
document. Prerequisite: Each student must furnish a 35mm camera, film and photographic
paper as well as VHS tapes.
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M C 3033 - Basic Advertising # 3 Hours. The study of advertising today. Investigate audience definition,
research, and planning, to learn about the advertising creative
process, to explore the variety of advertising media choices that
are available today. Learn the basics of putting the advertising
campaign together (Spring only).
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M C 3113 - Newspaper Production # 3 Hours. Practical lab for basic techniques in reporting, editing, layout
and design, photography, and/or advertising. Six hours of lab as
staff on the student newspaper. Prerequisite: M C 1103, M C 2103, and M C 3233 (every Fall, Spring, Summer). Permission of newspaper advisor required.
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M C 3133 - Basic Public Relations # 3 Hours. Study and practice of the use of public relations in maintaining
and fostering positive reactions in newspapers, radio and
television stations (every Fall, Spring).
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M C 3233 - Publication/Editing # 3 Hours. Study and practice in editing copy, writing headlines and leads,
laying out print news sources and producing electronic newscasts
(every Fall, Summer).
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M C 3333 - Reporting for the Media # 3 Hours. Continuation in the study and practice of the gathering, writing
and evaluating of news; emphasizing the role and practice of the
field reporter. Prerequisite: M C 2103 (every Fall).
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M C 4043 - Broadcast Writing # 3 Hours. Study and practice in radio news writing, reporting and editing of
scripts. Study and practice in television news writing, reporting,
and editing of scripts. Prerequisite: Prerequisites M C 1103, M C 2103, M C 3233 (every Fall, Spring).
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M C 4063 - Print Advertising # 3 Hours. Study and practice in selling, creating, and producing newspaper
and magazine advertising. The course will also focus on yellow page
or directory advertising, outdoor advertising, direct mail
advertising, and other supplemental types of advertising, including
the internet. Prerequisite: M C 3133, M C 1103, M C 2243, and M C 2103 (every Spring).
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M C 4073 - Broadcast Advertising and Production # 3 Hours. Selling, creating and producing radio and television advertising.
Emphasis on local rate cards, national rate estimation, scripting,
selling, and producing commercials on electronic media. Prerequisite: M C 1103, M C 2103, M C 2243, M C 3233 and M C 3133 (every Fall).
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M C 4093 - Advertising Copywriting/Layout # 3 Hours. Study and practice in advertising copywriting and layout for the
print and electronic media (every Fall).
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M C 4133 - Digital Photography # 3 Hours. Study and practice in the fundamentals of photojournalism and
digital photography. Students will learn how photographs are used
by the media to inform, illustrate, and document (every Fall,
Spring, Dec./May Intersession).
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M C 4173 - Digital Photography II 3 Hours. Introduces student to alternative concepts and technical approaches
to using photography as a creative medium. Provides advanced study
in new and emerging photographic technologies and techniques.
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M C 4200 - Mass Communication Studies # 1-3 Hours. A series of courses in special areas of mass communications
studies. Includes reporting, editing, and the teaching of mass
communication. Any combination of this series may be taken for a maximum of six hours credit.
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M C 4233 - Broadcast Production # 3 Hours. Study and practice in radio production and in television
videography, editing and production. Prerequisite: Prerequisites M C 1103, M C 2103, M C 4043 (every Fall, Spring).
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M C 4333 - Mass Communication Law 3 Hours. Study of legal issues of the mass media; including such topics as defamation, privacy, obscenity, privilege, access, as they apply to the news, advertising/public relations and entertainment industries. Prerequisite: M C 1103, M C 2103, M C 3113, and M C 3233, (every Spring, May Intersession).
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M C 4383 - Web Design I 3 Hours. An introductory course designed to acquaint students with
techniques and technologies of website design and construction
through hands-on training.
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M C 4393 - Web Design II 3 Hours. Advanced analysis and production of interactive designs and other
forms of nonlinear visual communications. Students will study and
develop navigation systems, efficient information flow, and user
environments.
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M C 4453 - Public Relations Writing # 3 Hours. Advanced study and practice in gathering, writing and evaluating of news, with an emphasis on the development of story ideas and primary sources of news information. Prerequisite: M C 3133, M C 1103, M C 2243, M C 3233, and M C 2103 (every Fall).
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M C 4503 - Teaching Mass Communication Techniques in Secondary Education 3 Hours. Familiarizes student with various techniques (including new and
contemporary approaches) used to teach mass communication skills in
secondary schools. Prerequisite: 6 hours of mass communication or permission of instructor.
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M C 4553 - Public Relations Campaigns # 3 Hours. Integration of theory, research methods, and communication
techniques for planning, implementing, and evaluating public
relations campaigns, client proposal writing and presentation. Prerequisite: Prerequisites M C 3133, M C 4453 (every Spring).
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M C 4830 - Mass Communication Problems 1-6 Hours. Individual work fitted to the special needs of student.
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M C 4833 - Advanced Video Production 3 Hours.
Individual work fitted to the special needs of student.
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M C 4843 - Research for Communication 3 Hours. Basic quantitative and qualitative research methods used in
advertising, journalism, and public relations. Focus on research of
audience behavior patterns, media buying and planning, advertising
testing techniques, polling and focus group techniques. Prerequisite: M C 1103, M C 2103, and M C 3233 (every Fall, Spring).
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