Mar 02, 2024  
2018-19 NSU Undergraduate Catalog 
    
2018-19 NSU Undergraduate Catalog [Archived Catalog]

ORGL 4443 - Markets and Stakeholders

CIP Code
3 Credit Hours
This course introduces the student to the concept of markets and stakeholders. Essential components and course content will include: an overview of competitive markets, buyer behavior, development of new markets and products, marketing communication, distribution channels, pricing, and marketing mix strategies. It will include a discussion of external environmental factors and stakeholder analysis. Students will be able to evaluate market needs, select target markets and develop an appropriate market mix.
Prerequisite: ORGL 3113 Foundations of Organizational Leadership and Personal Development.