Aug 20, 2022  
2020-21 NSU Undergraduate Catalog 
    
2020-21 NSU Undergraduate Catalog [Archived Catalog]

IBUS 4343 - International Marketing


Description: Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets.

Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Cross-listed: MKT 4343.
Note: Credit cannot be earned in both IBUS 4343 and MKT 4343.