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Dec 21, 2024
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2020-21 NSU Undergraduate Catalog [Archived Catalog]
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MKT 3453 - Sales and Sales Management
Description: Principles and techniques of personal selling are addressed. Management concepts including supervision, control of sales divisions, sales planning, research, motivation, compensation of salespersons, and ethical issues are discussed.
Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Restrictions: Junior standing or above.
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