MKT 3563 - Entrepreneurial Marketing

Description: This course focuses on the marketing decisions of entrepreneurs. Study of the techniques used to profitably identify and fill customers’ needs when operating within a limited budget during the early stages of a start-up or in a small to medium sized firm. Course strives to develop skills in applying basic marketing principles and high impact sales and promotion techniques in integrated manner to produce a practical, cost-effective action plan for start-ups and smaller companies.

Credit Hours: 3
Cross-listed: MGMT 3563.
Note: Credit cannot be earned in both MGMT 3563 and MKT 3563.