MKT 3583 - New Product/Service Development

Description: The focus of the course is management of new product development processes, from product definition through ramp-up of product manufacturing. Using a project in which students will be asked to design and develop a product or service of their choosing, they will learn processes for collecting customer and user needs data, prioritizing that data, developing a product specification, sketching and building product prototypes, and interacting with the customer during product development. The course is intended as a very hands-on experience in the product development process.

Credit Hours: 3
Cross-listed: MGMT 3583.
Note: Credit cannot be earned in both MGMT 3583 and MKT 3583.