MKT 4123 - Electronic Media Strategy

Description: This course explores the field of electronic marketing (e-marketing) and the application of marketing strategies and tactics to electronic media. Topics include an overview of electronic media and emerging technologies, the e-business marketspace, marketing mix strategies in an e-market, the role of internet marketing in the integrated marketing communications plan, website planning and development, e-marketing metrics, building customer databases through electronic technology, and ethics and regulation in the e-marketspace.

Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.