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Dec 21, 2024
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2020-21 NSU Undergraduate Catalog [Archived Catalog]
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MKT 5103 - Advanced Multi-Environment Market Analytics
CIP Code: 521401
Description: Students will learn to apply analytical techniques in traditional, digital, scanner, and other data environments to meet marketing challenges through forecasting, risk analysis, pricing analytics, choice modeling, product positioning, segmentation, and market targeting. The analytics would include using probability models and statistical predictive analytics, with scenario planning for digital and social media.
Credit Hours: 3
Prerequisite: MBA 5123 - Analysis for Business Decision Making
Restrictions: Must be admitted to the Accelerated Bachelor’s to Master’s Degree Program. Credit may not be earned toward the bachelor’s degree for both MKT 4103 Marketing Analysis and MKT 5103 Advanced Multi-Environment Market Analysis.
Note: UC
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