Jun 16, 2024  
2010-11 NSU Undergraduate Catalog 
    
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2010-11 NSU Undergraduate Catalog [Archived Catalog]

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MKT 3253 - Integrated Marketing Communications

3 Hours. A study of decisions involved in developing promotional objectives, creating, implementing and controlling promotional plans and the interrelationships among advertising, selling and sales promotion strategies. Ethical and international issues involved in promotional activities are studied and discussed. Prerequisite: MKT 3213.


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