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Jun 16, 2024
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2010-11 NSU Undergraduate Catalog [Archived Catalog]
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MKT 4103 - Marketing Analysis3 Hours. A data analysis course designed to inform the student about
contemporary analytical tools and models used in marketing decision
making. Emphasis will be on the integration of specific marketing
models and data analysis techniques used in marketing research,
marketing pricing analysis, market structure and definition, market
share estimation analysis, and sales and forecasting analysis. Prerequisite: MKT 3213, BADM 3933.
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