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Jun 16, 2024
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2010-11 NSU Undergraduate Catalog [Archived Catalog]
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MKT 4663 - Retail Marketing Strategy3 Hours. Students explore current issues, analyze retailing case studies,
and make presentations. Focus is placed on key concepts for success
in the competitive international market place with special emphasis
on service quality and leadership. Guest lecturers, tour(s) of
major retailer(s) and market centers will facilitate an insider’s
view of the challenge and opportunities in the dynamic world of
retailing. Prerequisite: MKT 3213 and 3663.
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