Jul 16, 2024  
2012-13 NSU Undergraduate Catalog 
    
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2012-13 NSU Undergraduate Catalog [Archived Catalog]

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MKT 3453 - Sales and Sales Management

3 Hours. Principles and techniques of personal selling are addressed. Management concepts including supervision, control of sales divisions, sales planning, research, motivation, compensation of salespersons, and ethical issues are discussed. Prerequisite: MKT 3213 and junior standing or above.


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