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Sep 17, 2024
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2012-13 NSU Undergraduate Catalog [Archived Catalog]
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PSYC 4523 - Psychological Consumer Behavior # 3 Hours. The study of the psychological aspects of consumer beliefs and
behavior, including the importance and effects of mass media.
Emphasis will be placed on communication techniques for effecting
change in individual cognition, and the corresponding influence on
society at large. Prerequisite: PSYC 1113, or instructor permission.
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