Marketing Major B.B.A. - Major Code 1575

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Business Administration General Information

Marketing is the performance of business activities which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives. With a capacity to produce an abundance of goods and services, businesses in the United States have been compelled to study the market in order to be properly able to respond to its demands. Marketing is a relatively new discipline having been developed in the twentieth century with most of its impetus since 1930. The study of marketing incorporates the use of most business subjects (accounting, management, law, etc.) and the behavioral sciences (psychology, sociology, anthropology.)

Business General Education Requirements

A minimum of 49 hours of academic work in general education is required during the freshman and sophomore years. For students transferring with the Associate of Arts degree or Associate of Science degree from a public institution in Oklahoma, all general education requirements will be satisfied with respect to degree requirements. However, some majors may require other specific general education courses as program prerequisites or program requirements. Students should consult advisors and the program’s plan of study for futher information. Students are required to complete general education requirements by the time they have completed 90 semester hours of college work. General Education Requirements for Bachelor’s Degrees

Students seeking Bachelor of Business Administration (BBA) degrees are encouraged to select these courses while completing General Education requirements.

Business Core 42 hours

The following core of courses is required of all business students, except as modified for Hospitality and Tourism Management. See major plan of study on the following pages.

At least 21 of the 42 credits in the BBA core must be earned at NSU.

Marketing Core 12 hours

Electives 12 hours

Business Elective (3000/4000 level) 3 hours
Marketing Electives (3000/4000 level) 9 hours

Note: MKT electives to be selected with guidance from faculty advisor

Minimum Total 66 hours

Policies of the College of Business and Technology

The following policies of the College of Business and Technology apply: Entrance Requirements, Minimum Grade Requirements, Experiential Credit Limitation, Transfer Credit Limitation, English Proficiency, Upper Division Credit, Liberal Arts and Sciences, and Residency.

ENGLISH PROFICIENCY:	English proficiency is a graduation requirement. Components I and II of English proficiency should be met with grades of “C” or better prior to the completion of 60 credit hours.
UPPER DIVISION CREDIT:	Total hours must include at least 40 hours of credit in courses numbered 3000 and above.
LIBERAL ARTS & SCIENCES:	At least 40 semester credit hours are required in the Liberal Arts and Sciences for the BBA and BT degrees and 55 semester credit hours in the Liberal Arts and Sciences for BS degrees. Liberal Arts and Science courses are designated with a “#” after the course title.
RESIDENCY:	At least 18 hours or one-half of the major, whichever is greater, must be taken in residency.

Suggested Course Sequence–Marketing

First Year-Fall Semester	First Year-Spring Semester
University Studies: UNIV 1002- University Strategies	Communications: ENGL 1213-Freshman Comp II
Communications: ENGL 1113-Freshman Comp I	Global Perspectives (3 hours; One course from two different categories or two of same foreign language)
Communications: (Select 1) COMM 1113, 2212, 3223, 3303	Life Skills: (Select 1) HED 1113-Personal Health or HFS 1653- Nutrition
Social Sciences (3 of 6 Hours Required): (Select 1) POLS 1113 And HIST 1483 or HIST 1493	Natural Sciences: (3-4 hours) BIOL 1114, 1113, 1111
Quantitative Analysis: MATH 1513-College Algebra	Bus. Core: ECON 2213-Principles of Microeconomics (Social Sciences: Fulfills 3 of 9 hours required)
Global Perspectives: (3 hours; One course from two different categories or two of same foreign language)
Total Hours 17	Total Hours 15-16
Second Year-Fall Semester	Second Year-Spring Semester
Physical Sciences: : (3-5 hours) SCI 1114, 1113, 1111	University Studies: UNIV 2091-Gen Ed Capstone
Humanities: (Select 1) HIST 1113, HUM 2113, PHIL 1013, ENGL 2113	Humanities: (Select 1) HUM 2333, MUS 2543, 2863, THTR 2763, 2843
Life Skills: (Select 1) FIN 2113, HFS 1103, HFS 3113, PSYC 1003, CS 1003, IS 1003 HED 2212, EDUC 4823, PED 4714, or LIBM 4611)	Bus. Core: ACCT 2203-Intro. to Managerial Accounting
Bus. Core: ACCT 2103-Into. to Financial Accounting	Bus. Core: MATH 3513-Statistical Methods
Bus. Core: ECON 2313-Principles of Macroeconomics	Bus. Core: MKT 3213-Principles of Marketing
Social Sciences (3 of 6 Hours Required): (Select 1) POLS 1113 And HIST 1483 or HIST 1493	Bus. Core: MGMT 3183-Principles of Management

Total Hours 18-20	Total Hours 16
Third Year-Fall Semester	Third Year-Spring Semester
Bus. Core: MGMT 3213-Supply Chain/Operations Management	Bus. Core: IS 3063-Principles of Information Systems
Bus. Core: Fin 3213-Principles of Finance	Bus. Core: IS 3113-Business Communications
MKT 3253 Integrated Marketing Communications	Bus. Core: BADM 3963-Quantitative Methods
MKT 3323 Buyer Behavior	Bus. Core: BLAW 3003-Business Law
Free Elective (3 Hours)	Marketing Elective

Total Hours 15	Total Hours 15
Fourth Year-Fall Semester	Fourth Year-Spring Semester
MKT 4333 Marketing Research*	Bus. Core: MGMT 4213-Business Policy
Marketing Elective	MKT 4543-Marketing Management**
Business Elective	Marketing Elective
Free Electives (6 Hours)	Free Electives (1-4 Hours)


Total Hours 15	Total Hours 10-13
Total Hours in Course Sequence = 124

Notes: * Offered Fall-TAH, Spring-BA. ** Offered Spring-TAH, Fall, BA.