May 19, 2024  
2023-24 NSU Undergraduate Catalog 
2023-24 NSU Undergraduate Catalog

Digital Marketing Certificate

Location(s): Online, Tahlequah, Broken Arrow

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OSRHE Program Code: 194

CIP Code: 521401

Certificate Code: 1572

This certificate is embedded in the Marketing, B.B.A. program.

The Digital Marketing Certificate will prepare students to utilize the latest in marketing tools to meet the strategic marketing goals of their organizations.  These will include social media, email, text, websites, search, digital business and other types of digital marketing opportunities.

At least 25 percent of the coursework applied to this embedded certificate must be satisfactorily completed at NSU.

Student Learning Outcomes

  1. Utilize different platforms to help achieve the firm’s communication objectives.
  2. Measure the effectiveness of the digital marketing strategy through state-of-the-art methods.
  3. Formulate an optimal mix between digital media and traditional media platforms.

Prerequisite courses:

Admission into the certificate program is open to any student currently enrolled as an undergraduate student at NSU. People who are only interested in earning the certificate, but are not currently enrolled at NSU, can apply through the NSU Admissions office to be admitted for the purpose of pursuing the certificate.

Courses in the certificate program may require prerequisites.  For students who do not have the required prerequisites, transcripts and work experience will be examined by the Department Chair and course instructors to determine whether prerequisites may be waived and/or prior learning credit be given in lieu of specific prerequisites.

The following prerequisite courses are completed as part of General education degree requirements or as part of the B.B.A. core.  A minimum grade of C is required.

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