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Nov 21, 2024
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2024-25 NSU Undergraduate Catalog
Marketing B.B.A. *
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OSRHE Program Code: 055
CIP Code: 521401
Major Code: 1575
Option Codes:
- 1573 - General Marketing
- 1574 - Digital Marketing
Business Administration General Information
Purpose
Marketing is the performance of business activities which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives. With a capacity to produce an abundance of goods and services, businesses in the United States have been compelled to study the market in order to be properly able to respond to its demands. Marketing is a relatively new discipline having been developed in the twentieth century with most of its impetus since 1930. The study of marketing incorporates the use of most business subjects (accounting, management, law, etc.) and the behavioral sciences (psychology, sociology, anthropology.)
Specialty Accreditation
Bachelor of Business Administration programs offered through the College of Business and Technology are accredited by the Accreditation Council for Business Schools and Programs (11520 West 119th Street, Overland Park, KS 66213, 913-339-9356). http://www.acbsp.org
Student Learning Outcomes
- Demonstrate an understanding of the principles of marketing.
- Demonstrate knowlege of the elements of integrated marking strategy.
- Demonstrate an understanding of the principles of marketing management
- Demonstrate a knowledge and understanding of buyer behavior.
- Demonstrate the ability to apply marketing research methods.
- Score at the 50th percentile or higher on the Marketing Management section of the business policy simulation.
Digital Marketing Option
- Utilize different platforms to help ahcieve a firm’s communication objectives.
- Measure the effectiveness of the digital marketing strategy through state-of-the-art methods.
- Formaulate an optimal mix between digital media and traditional media platforms.
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General Education Requirements - 46 hours
A minimum of 46 hours of academic work in general education is required during the freshman and sophomore years. For students transferring with the Associate of Arts degree or Associate of Science degree from a public institution in Oklahoma, all general education requirements will be satisfied with respect to degree requirements. However, some majors may require other specific general education courses as program prerequisites or program requirements. Students should consult advisors and the program’s plan of study for further information. Students are required to complete general education requirements by the time they have completed 90 semester hours of college work. General Education Requirements
Business General Education Requirements
Students seeking Bachelor of Business Administration (BBA) degrees are encouraged to select these courses while completing General Education requirements.
Business BBA Core - 30 hours
The following core of courses is required of all business students completing a BBA degree.
Marketing Core - 15 hours
Option - 18 hours
Select one of the following:
General Marketing - 18 hours (1573)
Digital Marketing Option - 18 hours (1574)
Total Degree Hours - 120 hours
General Education Requirements - 46 hours
Total Business Core & Major - 63 hours
Open Electives - 11 hours
Accelerated B.B.A. Marketing: Digital Marketing to M.B.A. Business Administration: Digital Marketing
Note: Please refer to Accelerated Bachelor’s to Master’s Degree Program for complete information concerning the Accelerated Degree Program. Refer to the current Graduate Catalog for master’s degree requirements.
IMPORTANT:
Students admitted to the Accelerated B.B.A. Marketing: Digital Marketing M.B.A. Business Administration: Digital Marketing degree program will complete up to 12 hours of graduate level credit to apply toward both the undergraduate and graduate degrees.
Students may not receive credit toward both the undergraduate and the paired graduate-level course. A student completing an undergraduate course and the paired graduate-level course will only receive credit for one course toward the bachelor’s degree.
A minimum grade of C is required for all 5000 level graduate courses.
Students who do not follow the approved degree plan may become ineligible to continue in the accelerated degree program.
Prior to completing the undergraduate degree, if the undergraduate GPA, graduate GPA and/or overall GPA fall below a 3.00, the student becomes ineligible to continue in the ADP.
Students may withdraw from an approved accelerated degree pathway. Graduate credit hours completed prior to the student withdrawing or becoming ineligible to continue in the ADP apply toward the undergraduate degree only.
ADP Paired Courses
| MGMT 4573 - Digital Business |
MGMT 5573 - Digital Ventures |
| MKT 4103 - Marketing Measurement |
MKT 5103 - Marketing Analytics |
| MKT 4263 - Digital Media Marketing |
MKT 5543 Applications in Digital Marketing |
| MKT 4423 - Buyer Behavior |
MKT 5623 - Experiential Buyer Behavior |
Additional Degree Information - College of Business and Technology
In addition to general education and program requirements stated above, additional hours may be needed to satisfy all minimum degree requirements listed below.
- English Proficiency: Components I and II of English proficiency should be met with grades of “C” or better prior to the completion of 60 credit hours.
- A minimum of 120 hours is required. PE activity cannot be counted toward the total degree credit hours. Prior learning credit (CLEP, Advanced Standing, Military Credit, etc) is limited to 30 hours.
- A minimum of 30 hours in residence (from NSU) is required for graduation. Hours in residence exclude zero-level courses and prior learning credit such as CLEP, Advanced Placement, Advanced Standing, Military Credit, etc.
- A minimum of 40 hours of 3000/4000 level courses is required for graduation.
- A minimum of 60 hours from a 4-year school is required for graduation excluding zero level and PE activity courses.
- At least fifty percent of the major requirements must be upper division courses (3000 and 4000 level).
- At least 18 hours or fifty percent of the major, whichever is greater, must be satisfactorily completed at NSU.
- The minimum number of credit hours required in the Liberal Arts and Sciences varies based on the type of degree. B.B.A and B.T. degrees require at least 40 hours and the B.S. degree requires at least 55 hours. Liberal Arts and Sciences (LAS) courses are identified in catalog course descriptions.
For more information, see Bachelor’s Degree Requirements .
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