OSRHE Program Code: 194
CIP Code: 521401
Certificate Code: 1572
This certificate is embedded in the Marketing, B.B.A. program.
The Digital Marketing Certificate will prepare students to utilize the latest in marketing tools to meet the strategic marketing goals of their organizations. These will include social media, email, text, websites, search, digital business and other types of digital marketing opportunities.
At least 25 percent of the coursework applied to this embedded certificate must be satisfactorily completed at NSU.
Student Learning Outcomes
- Utilize different platforms to help achieve the firm’s communication objectives.
- Measure the effectiveness of the digital marketing strategy through state-of-the-art methods.
- Formulate an optimal mix between digital media and traditional media platforms.
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